Many companies fail to build a strong organizational culture because the values are not fully believed, understood, or practiced by all employees. One of the main reasons is that the person in charge of culture (PIC) often struggles to engage the large number of employees targeted for change.
Therefore, organizations need individuals who can serve as role models and guides throughout the transformation process to ensure the intended goals are achieved.
These selected individuals, known as change agents, act as the bridge between management and staff — the driving force behind organizational change.
To perform this role effectively, a change agent must possess the right mindset, knowledge, and skills to lead impactful transformation. This is why equipping them with proper training and development is essential.
Therefore, organizations need individuals who can serve as role models and guides throughout the transformation process to ensure the intended goals are achieved.
Corporate Culture Agent (CCA) is a specialized training program designed for change agents. Over three days, participants will learn the frameworks and benchmarks for building an effective, measurable, and goal-oriented organizational culture — starting from developing the right mindset, understanding key knowledge, and mastering the skills needed to drive cultural transformation.
To motivate change agents and enhance their credibility, the program includes a one-day competency assessment conducted within three months after the training. Participants who successfully apply their knowledge and demonstrate measurable results will receive an official certification (Certified Culture Agent) from BNSP.
Keys Programme
3-Day Intensive Training — Learn frameworks, benchmarks, and practical strategies to build a measurable and impactful corporate culture.
Competency Assessment — One-day evaluation within three months to validate learning and implementation.
Official Certification — Earn the Certified Culture Agent (BNSP) credential upon successful completion and proven results.
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